Predicting the Heisman the old-fashioned way

This article, from Carl Bialik, the Wall Street Journal "Numbers Guy," profiles a man who's come up with a way of predicting the Heisman Trophy winner.

Alas, Keri Chisholm's method is not a sabermetric one – he just surveys the voters. I was hoping for something analytic, like Rob Wood's method for predicting baseball MVPs.